pluna
You
You go to it
You have to remember it, open it and keep it tidy. One busy week and you stop.
An app that actually keeps you on your goals
Pluna breaks your goals into milestones, books the work into your calendar, and checks in with you every morning.
Coming soon App Store Coming soon Google Play
From $6.67 a month · 7 days free on yearly
The setup
Set up once. Answered every day.
You answer a few questions about the year ahead, and Pluna builds the plan from your answers.
Why it works
Every other app waits for you. Pluna starts.
You have probably quit Notion, Todoist or Habitica already. They are not bad apps. They just need you to open them first.
P You
It comes to you
It messages you at 8:30 every morning, already knowing your goals, yesterday’s plan and today’s calendar.
The system
Your year, run like a serious project.
A goal on its own is too vague to act on. Pluna splits every goal into milestones with dates, and every milestone into commitments in your calendar. When your week changes, it updates them.
Goal
Reach $10k MRR 12 months
Milestones
Pricing page live Aug
First 100 paying users Oct
$10k MRR Dec
Commitments
Mon 9:00 Draft the pricing page 90m
Wed 9:00 Onboarding emails 60m
Fri 16:00 Weekly review with Pluna 30m
You talk. It writes the plan.
You describe the goal in your own words. Pluna turns it into milestones with dates and commitments that fit the time you actually have.
You never have to update it.
When a week goes badly, Pluna resizes the milestone, moves the block and tells you what it costs the goal. There is no list to maintain.
The evidence
Built on research, not motivation.
Most goal apps do one of two things. They hand you an empty list and leave the managing to you, or they shout at you until you feel bad. Pluna does neither. The dated milestones, the calendar blocks, the morning check-in — each one is there because decades of research say that is what makes people follow through.
01 Implementation intentions
A time and a place beats good intentions.
Deciding when and where you will do something makes you far more likely to do it than deciding only that you will. That is why Pluna books the work into your calendar instead of adding it to a list.
Gollwitzer
02 Goal-setting theory
Specific and demanding beats “do your best”.
Vague goals do not change behaviour; specific, challenging ones do. Pluna splits every goal into milestones with real dates, so there is always something concrete in front of you.
Locke & Latham
03 Progress monitoring
Checking on progress makes you more likely to make it.
Across hundreds of studies, people who review how they are doing get further than people who do not. Pluna runs that review with you every morning, so it happens whether or not you remember to.
Harkin et al.
04 The planning fallacy
Everyone underestimates how long things take.
It is not a personal failing — it is how people plan. Pluna expects the overrun, resizes the milestone and tells you what it cost, rather than letting the goal quietly slip.
Kahneman & Tversky
06:41 · Tuesday
You wake up and the day is already planned.
Not by you. That is the whole point.
Memory
Other apps store your tasks. Pluna remembers you.
Pluna remembers what blocked you, what you keep postponing and when you do your best work. That is what makes tomorrow’s plan realistic.
Blocker No focused work after afternoon meetings Seen five weeks in a row
Delay Pricing page moved three days running This milestone is too big as planned
Pattern Tuesday and Thursday mornings work best 11 of 14 blocks kept
Lift Gym before work doubles what you finish Two goals move forward on those days
“The pricing page has moved three times. I think it is too big as one task. Let’s do just the plan cards this morning at 9:00, before your meetings start.”
- The milestone is smaller, so the goal keeps its date
- The block moved to the hours you work best
- Caught in July, not in December
In your day
What Pluna keeps track of for you.
Three things, every day, without you opening anything.
Your goals stay in front of you.
Add as many goals as you like. Pluna helps you choose which few to push on now, and brings them up every morning.
It books the time for you.
Pluna connects to Google Calendar and only ever changes events it created itself.
9:00 Draft the pricing page 90m
It notices when something keeps slipping.
You hear about it while there is still time to fix it.
Sunday
An honest look at the week you had.
Ten of thirteen commitments kept. Two goals on track, one slipping. Pluna tells you where you stand, then helps you plan next week.
- Reach $10k MRR On course
- Train 3× a week On course
- One night out, no laptop Slipping
Solo founder · building in public
Why I built it
“I set serious goals in January. By April the day job had taken over — and I hadn’t noticed how far they’d slipped.”
I built Pluna for people growing something meaningful around a full-time job. The problem was never a missing task list. It was that nobody noticed when the important work kept getting displaced.
Building around a 9–5 Real goals, busy life Tired of falling behind
Pricing
Try the yearly plan free for 7 days.
You get every feature during the trial, and pay nothing if you cancel before it ends. The monthly plan has no trial — it starts the day you subscribe.
Monthly No trial
$9.99/ month
Billed monthly · cancel anytime
- Daily morning check-ins
- Google Calendar time-blocking
- Memory that catches recurring drift
- Evening reflection & Sunday review
Yearly Best value · save 33%
$79.99/ year
$6.67 a month · 7 days free
- Everything in Monthly
- Save $39.89 against monthly billing
- One payment for the whole year
Start tomorrow morning at 8:30.
7 days free on the yearly plan — then $79.99 a year, or $9.99 a month.
Coming soon App Store Coming soon Google Play